Covid-19 or the pandemic changed our lives and the way we do business, we have seen many small businesses just go away and I doubt that many will come back. In Real Estate, we are seeing property prices increasing astronomically and I won’t make any guesses as to what the final outcome will be when the dust settles. I will suggest that you keep your eyes open and be flexible in how you secure listings and how you market those properties.
During the onset of the pandemic we saw the quality of property marketing increase to the point that perspective sellers expect it. You will lose business if you think you can go back to 2019 advertising, sellers expect more now.
Covid-19, it’s not going to go away soon, in fact the more we adjust our life styles and business practices to accommodate the limitations Covid-19 had brought, the more successful we will be.
I first wrote about what we will have to do in order to show (covid-19 pandemic) homes in March 2020. So this isn’t new. What you need to understand is that the pandemic is not under control. The vaccinations are here, I have had mine and hope you have as well, But don’t think that Covid has gone away or that it isn’t still driving how we do business.
There has been a couple of significant changes in the Real Estate world. Mainly it’s a SELLERS market and they know it. It doesn’t matter how experienced you are, they are in control. Be prepared for change, and be prepared for “I want it on the Market tomorrow”, followed by “I’m not ready yet, check back next week.”
In March 2020, I suggested 3D virtual tours, both Matterport as well as other 360 virtual tours. (Matterport isn’t the only 360 provider. We have been providing high quality 360 virtual tours for the past eight years.) Both buyers and sellers want them and it doesn’t matter if you like them or not, it’s whether the buyers and sellers like them. They are here to stay. ALL of my high volume Realtors provide them, I don’t even ask them anymore. That’s probably why they are getting the listings.
If there is land involved, then the drone is a must.
Good old pictures always worked in the past, not anymore. My standard rate of $175.00 for HDR pictures, as many as it takes is still only $175.00 (under 2500 square feet)
Pricing is based on normal home under 2500 square feet
- Photography Service $175.00
- Photography Service plus Drone $300.00
- Photography Service plus 360 (3D) Virtual Tour $300.00
- Photography Service plus Matterport 3D Virtual Tour $300.00
Remember that Buyers will want to walk through fewer homes and sellers will want fewer lookers in the homes. Consequently, this is the perfect time to encourage your Buyers to view any quality online tours that are available.
If we all work together toward this goal we will succeed.